1. Is your big data effort a big deal?

    Big data is a term that is tossed around quite a bit these days. In Gartner parlance, it’s at the top of the hype curve. The reality is that big data IS a big deal, but you need to invest significant effort to make sure that your company is getting valuable outcomes from this venture, not just hype. So, how do you get your big data and analytics efforts focused on outcomes? 

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