1. Immersive Customer Experiences: Consumer Virtual Reality is Here!

    According to Gartner, brands should be built around customer experience and not the other way around. The time for “lean back” only experiences is over. Today’s consumer is connected and expects to have their needs met instantly: order instantly, pay instantly and obtain their purchases (almost) instantly. Virtual Reality allows the consumer to be deeply immersed; giving brands the opportunity to deliver unprecedented levels of engagement with their target audience.

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