1. An overview of cloud customer relationship management

    Businesses are confident about buying customer relationship management (CRM) software as a cloud-based service. In an analysis of some of the main players in the market - While Saleforce supports a community of third-party vendors from which customers can select and integrate applications suited to their needs, Microsoft and Oracle claim tight integration with between their cloud offerings and existing software will be important to businesses wanting to enhance CRM.

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    1. A lot of people don't realise the range of products on the market is very broad and the vendors can be very different in their approach.
    2. That is Salesforce.com's big advantage.
    3. When you're managing an opportunity in B2B sales, for example, there is more than one person involved.
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