1. Still afraid of data? Let’s start with the fundamentals

    Is your website data-driven or data-informed? If “data-less” is a more accurate description, let’s take a step back and look at what it takes for sites to adopt a data-driven mindset and strategy. Quay Quinn-Settel, director of marketing at CollegeHumor.com, believes that when an organization struggles to find value in data or fails to use it, it’s either because it hasn’t established clear goals and KPIs or its KPIs are disconnected from its business objectives.

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    1. Publishers need to think about developing a business intelligence team that can help editors and journalists interpret the data and continually test hypotheses.
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