1. Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics

    Real-time marketing techniques, personalization, the use of contextual clues, and the rapid convergence of marketing technology (Martech) and advertising technology (Adtech) are four key forces driving the future of data-centric marketing. The 2016 Hype Cycle for Digital Marketing and Advertising reflects how the combined effect of these four forces are fueling innovative new uses of analytics, contextual clues enabled by Internet of Things (IoT) devices, machine learning, personalization and a more data-centric approach to driving marketing strategies.

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