1. Why are marketing automation platforms getting so much VC funding?

    With Optimove's recent $20 million raise from Israel Growth Partners, industry experts are asking what it is about marketing automation platforms that makes them such magnets for VC funding. Since HubSpot's founding in 2006, marketing automation platforms — software that aims to automate specific touch-points of the customer acquisition and retention processes — have evolved into ubiquitous enterprise tools, employed by marketing departments of virtually every size and industry.

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