1. How design thinking drives Marriott's digital strategy

    Marriott International has overhauled its mobile application to emphasize personalization and guest services, underscoring the fact that millennials are driving companies to put digital natives at the forefront of their software development process. The hotelier has embraced design thinking for the digital era, a key strategy in a competitive industry loaded with choice, including Airbnb and other home-sharing startups.

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    1. Where you're going to win the game is in the stay itself.
    2. It used to be about the booking but the lines crossed in 2015 and people started to use the app for more than [the] commerce component.
    3. There are a lot of factors that come into play and you've got to figure all that out before you go out at scale.
    4. The customer is the ultimate arbiter of where we want to focus.
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