1. China distorts smartphone market as sales slow

    Smartphone sales have slowed, according to Gartner’s latest market share data. Gartner said Apple has been gaining on rival Samsung. Despite the launch of new S6 models, Samsung's premium phones continued to be challenged by Apple's large-screen iPhones. Samsung’s market share declined by 4.3 percentage points in the second quarter of 2015 compared with 2Q14, while Apple recorded strong iPhone replacements in both emerging and mature markets, particularly in China.

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    1. China is the biggest country for smartphone sales, representing 30% of total sales of smartphones in the second quarter of 2015. Its poor performance negatively affected the performance of the mobile phone market in the second quarter.
    2. The low barrier to entry into the Android segment will continue to encourage an array of new players, adding to further disruptions coming from Chinese manufacturing and innovative internet players with new business models that are not reliant on hardware margins.
    3. With Windows 10, the majority of apps could be migrated, but the challenge is whether developers will see the benefit.
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