Vendors, the trade press and even popular media are talking about the world’s rapidly expanding body of electronic data. Lots of data equals lots of value, right? The one thing that separates a text analytics success from a text analytics failure is a decent plan. Why doesn’t everybody do this? It’s not that people don’t know how, really not. Perhaps it’s just that when we encounter something new, we don’t always see how it fits in with what we already do each day.