"In an app world, Google is nothing."
With one search algorithm tweak this week, Google rekindled deep-seated fears that it is doing its damnedest to nuke apps. Maybe. Google earns more money when people are on the mobile Web, not in apps. Publicly, the company has voiced support for solving the nagging problems of apps, discovery and dormancy. Internally, however, chatter is less about crippling apps than imagining a world beyond them.