1. How to convert mobile visitors into customers

    Born with smartphones in our hands, nowadays everything we do in our life surrounds these devices. From waking up in the morning and checking our phones (before even brushing our teeth) to navigation, communication and of course shopping. In order to convert these mobile users into actual customers, it’s imperative that we truly understand our customers on an emotional level, identify their emotional triggers and translate that knowledge into a better product for them.

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