1. Three quarters of companies are investing in big data, but the ROI remains elusive

    More than three-quarters of companies are investing or planning to invest in big data in the next two year. As in previous years, organisations are overwhelmingly targeting enhanced customer experience as the primary goal of big data projects (64 per cent). Process efficiency and more-targeted marketing are now tied at 47 per cent. Perhaps unsurprisingly, as data breaches "continue to make headlines", enhanced security capabilities saw the largest increase, from 15 per cent to 23 per cent

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    1. As big data becomes the new normal, information and analytics leaders are shifting focus from hype to finding value.
    2. This uncertainty highlights the challenges in determining the value of big data projects.
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