It's one of the biggest user bugbears in IT: data migration can be costly, risky and resource intensive. When user organisations face a significant platform shift, they often go to market for data migration services - developers, DBAs and project managers. Wellington-based Eight Wire is trying to change that, offering data migration through a point-and-click software tool called Conductor, replacing human wetware with software. But doing that opens the door to other disruptions, such as offering consumption-based pricing. That in turn creates the opportunity to offer data migration at a fixed price, known upfront before a project commences.