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The Business Case For Augmented Reality


When we think of augmented reality, we think of the interaction of superimposed graphics, audio, GPS data and other sensory enhancements converging within a real-world environment displayed in real time. We might associate AR with future-facing products like HoloLens or Fashion3D, which offer interesting consumer and business experiences. But this kind of technology has not realized its full commercial potential. As scientists are busily developing AR with commercial use in mind, we hear claims that AR technology will completely change the way we see the world.