Also written by Bruce Harpham:
How CIOs can ensure M&A projects pay off
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How IT supports sales at 3 large companies

Supporting the organization’s sales department is one of the best ways that IT leaders position themselves as strategic contributors. What does that contribution look like in practice? It starts with learning what sales people do and what their challenges are. The next step is to streamline, automate and equip them with tools to make them more productive.