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The 'business' in business intelligence: There’s NOT an app for that

Ours is a society of technophiles. With a passionate adoption of consumer technology, it is understandable that we are encouraged to believe that a compelling, easy-to-install, easy-to-configure software solution already exists to address our most pressing personal and business challenges. In a market dominated by hyped and trending new technologies (No SQL, Big Data, Machine Learning, Data Visualization…take your pick), the importance of identifying and prioritizing the business needs is the most important step to take before making a business investment in a technology tool or platform.