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What is 'alternative data' and how can you use it?

CIO.com

Krishna Nathan, CIO of S&P Global, explains how 'alternative data,' such as satellite images and foot traffic, can transform a business. There are a number of definitions for "alternative data," but here is Nathan's: "Alternative data draws from non-traditional data sources, so that when you apply analytics to the data, they yield additional insights that complement the information you receive from traditional sources."