Also categorized in Big Data and Analytics:
You Snooze You Lose: The Road to Business Value is Paved with Data
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Stop Fighting Shadow It

Big Data applications are used for everything from targeting retail customers to bringing new pharmaceuticals to market more quickly. As their name suggests, they are built to acquire, sort and put to use vast sets of information, whether the data points are historical sales figures for a product, results of clinical trial simulations or details in an online dating profile.