Also categorized in Application Developement:
The obstacles to software-as-a-service adoption in banking
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The Importance of APM

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Software developers are the modern equivalent of medieval craftsman. In the old days, masters of the constructive arts - such as those who transformed trees into furniture - would take responsibility for the entire user experience. They did everything from design and configuration to implementation and delivery. If a chair leg broke or wobbled, the craftsman would also be responsible for resolving the fix.