1 trillion push notifications and counting: App engagement is the new customer experience
Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone. But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps. One solution that’s working for some? Deep engagement in every part of the app. Get users and you have a shot at engaging them. Engage them and you have a shot at monetizing them. Monetize them, and you might be the new king of the new hill.