Also categorized in Big Data and Analytics:
The Evolution of Data Processing Frameworks and Using the Right Tool for the Right Job
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Humans Are Tech’s Next Big Thing—And That Could Be Risky

WIRED

Internet companies make billions of dollars by capturing one of the world’s most precious commodities: your attention. They need to amuse, amaze, entice, and intrigue you—and millions of users like you—to stay afloat and profit. But figuring out what you want to read, watch, and see is harder than it looks.