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By 2018, 62% Of CRM Will Be Cloud-Based, And The Cloud Computing Market Will Reach $127.5B
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Is CMO vs. CIO the new Sales vs. Marketing?

VentureBeat

For decades, sales teams and marketing teams have been at loggerheads over the most divisive of items. Sales constantly says that “marketing don’t produce high quality leads for us to close,” and marketing exclaim that “the sales team couldn’t close a barn door.” The current wave started when Gartner predicted that the CMO will spend more money on IT than the CIO by 2017. Of course, not everyone shares that view.