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How to ignore data and anger your customers
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Is CMO vs. CIO the new Sales vs. Marketing?


For decades, sales teams and marketing teams have been at loggerheads over the most divisive of items. Sales constantly says that “marketing don’t produce high quality leads for us to close,” and marketing exclaim that “the sales team couldn’t close a barn door.” The current wave started when Gartner predicted that the CMO will spend more money on IT than the CIO by 2017. Of course, not everyone shares that view.