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Google to Reorganize Into New Company Called 'Alphabet'

Entrepreneur

The search giant is breaking into smaller units and adopting an umbrella-company strategy. Google Inc. says it is creating a new operating structure under a newly formed umbrella company it is calling Alphabet Inc. Co-founder and current CEO Larry Page will lead the new company, while Sergey Brin, the other co-founder, will serve as president. Google itself will be an operating unit and get a new CEO: Sundar Pichai, who had been running Android and Chrome.