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What makes a DevOps unicorn?

An unknown person once said, "Sometimes the only thing that people see is what you did, when in fact they should be looking at why you did it." This is a critical perspective when it comes to understanding DevOps unicorns such as Netflix, Etsy, Amazon, Facebook, Google, LinkedIn, ING group and a handful of other companies that are known as leaders in their use of optimized DevOps practices, and organizational and business outcomes.