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1 trillion push notifications and counting: App engagement is the new customer experience
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Apple launches 'Switch to iOS' app for Android users


It really should surprise no one that the first app Apple built for Android helps you ditch the platform. In addition to launching iOS 9 today, Apple also released Switch to iOS, a new Android app that helps users of Google’s mobile operating system switch to Apple’s mobile platform by moving their data for them. Aside from Beats Music for Android, which Apple acquired, this is the company’s first Android app — you can download it now from Google Play.